Awards

Royal Warrant

In November 2003, Hofstede Optiek celebrated its 100th anniversary. On November 15, 2003, the Hofstede family received the certificate granting the title “By Royal Appointment: Supplier to the Royal Household” from Mayor Deetman. A tremendous honor and a recognition of 100 years of successful entrepreneurship.

Euroshop Retail Design Award

Hofstede Wins International Retail Design Award

In February 2011, during a gala evening in Düsseldorf, the international Retail Institute EHI presented the annual Euroshop RetailDesign Awards. For the first time in history, a Dutch store won this prestigious prize, and for the first time ever, an optical store took home the award.

Hofstede Optiek in The Hague received this award for the unique interior design of the store, which the jury described as a sculpture with organic, flowing shapes that stimulate the senses of visitors and showcase the products to their fullest advantage. Every frame and pair of sunglasses at Hofstede gains added value from the way it is presented.

Shopping at Hofstede Optiek is an experience, and the store itself is a theater. The mirrors, the projection on the large round wall, the integrated measuring equipment, and the way the space is arranged all contribute to a unique experience. This made the store exceed the criteria for the award. The jury was unanimous in its decision and praised the store in its report.

With this award, Hofstede Optiek joins a distinguished list of past winners, including El Palacio de Hierro in Guadalajara, Elord Golf Fashion in Seoul, Intersport Bründl in Kaprun, American Girl Place in Chicago, Nike Town in London, Romanticism in Hangzhou, Barneys New York in Dallas, Globetrotter in Cologne, Zen Department Store in Bangkok, Jelmoli Department Store in Zurich, and the new Levi’s Flagship Store in London.